Here Thar Be Monsters!

From the other side of the argument to the other side of the planet, read in over 149 countries and 17 languages. We bring you news and opinion with an IndoTex® flavor. Be sure to check out the Home Site. Send thoughts and comments to, and tell all your friends. Sampai jumpa, y'all.


A-Marketing We Will Q

In our continuing analysis of the Q phenomenon, we have looked at similarities between Q and Deep Throat, a source that provided high-level intel to two reporters (Woodward and Bernstein) during the Watergate scandal.  In the next article, we examined some of the features of the Q phenomenon that I believe are hallmarks of a psy-op.  In the third installment, I laid out the religious aspects of Q and why they should concern rational people everywhere.

Before I launch into today's essay, I want to draw the reader's attention to something called Q-Analysis.  This is a branch of mathematics that deals with complexity among sets, and is part of Set Theory.  This is important for understanding the Q Phenomenon and the multiple layers at work within it.  The reasons should be readily apparent to anyone who reads up on it.

In this article, I want to examine the marketing and PR levels of Q, and some of the possible motivations and expected outcomes behind Q.

As a psy-op, those behind Q are trying to manipulate and manage the perceptions and belief systems of large numbers of people.  Most interestingly, Q is using free outlets and letting the converts pay for the effort to spread the information.  This shows a profound insight into how and why social media operates.

Q is using standard techniques that have been around since the end of the 19th century, but I intend to show that these techniques have been weaponized for maximum effect in the target populations or demographics.

In the early 1900s, Sigmund Freud's nephew, Edward Bernays, applied his uncle's psychological insights to the purpose of manipulating mass audiences.

Bernays tells the story of his first major success, when cigarette brand Lucky Strike hired him to increase sales by normalizing smoking in public for women - something that was taboo at that time.

Bernays organized a group of debutantes and their escorts to march in the 1929 Easter parade in New York City, holding banners that equated cigarettes with the torch of the Statue of Liberty (Torches of Freedom campaign).  Bernays links a widely known and loved symbol of freedom with an activity that was socially condemned.  It was a wild success and Lucky Strike sales took off across the US (the story ran in major publications all over the country).  By subconsciously linking freedom with the image of women smoking in public, Bernays had manipulated a mass audience with a single act.

Bernays went on to completely change the marketing and PR industry.  His theories are taught in universities and seen in things like car ads, where a manufacturer associates its product with class and affluence, while another clearly targets middle class families.  When a person chooses to buy one or the other, they are not buying the car, but the image associated with it.  The vast majority of car buyers make decisions based on whether they want the Beemer sheen, or Breeder Bus wholesome normalcy.  A perfect example was the "This is not your father's Oldsmobile" campaign, which became part of the cultural landscape.

The cars and cigarettes are examples of fairly straigh-forward, single-level manipulations.  Associate a single idea with a single product to increase sales in targeted demographics.  Textbook marketing school stuff.

Q is operating on a dozen different levels simultaneously, targeting both individuals and groups, and using the exact same information to say different things to all of them.  This is highly sophisticated, weaponized marketing/PR design.  The goal is to draw in large demographic segments who have typically felt marginalized or disenfranchised, and make them feel part of a growing movement that will inherit the Earth, to use the Biblical reference in keeping with my previous arguments.

One of the primary goals of Q is to provide enough factual information as to engender trust among the followers.  When this happens enough, the followers begin to trust uncritically, losing their skepticism, and ceasing to verify every utterance.  Then, the trust is projected onto other targets, such as "POTUS," "The Plan," and other aspects designated by Q.

In other words, "If you trust me, then you can trust these other people/things."  It is a logical fallacy, but not one which many people would pick up on.

Perhaps the reader will recall the movie Contact, with Jodie Foster.  A group of scientists receive a transmission that is definitely not of this world.  The message is encoded in a snippet of video from the 1936 Berlin Olympics.  When extracted, it appears to be pages and pages of data with little context or meaning.  Then, a billionaire recluse, played by John Hurt, informs Foster's character that if the pages are assembled in three dimensions in a certain pattern, they become a cohesive message - a design for a machine.

It is my contention that something similar to this is going on with Q.  The plain data, that which anyone sees when they first look at "Q drops," seems like a bunch of disjointed questions and statements, occasionally photos or graphics, that don't make much sense.

In one case, a certain Q drop appeared to be non-sensical until the reader turned the text upside-down and it cohered into the shape of a handgun, which itself was part of the message.  This is full 2-D messaging that requires the reader to think outside the bounds of the words within a confined space with conventional orientations.  To put it simply, think outside the box.

The next step down the rabbit hole is to start linking bits of information across multiple "drops" or layers.  This is what is known as 3-D thinking.

A series of questions, statements, elements, or images are spread over several drops spaced days or weeks apart.  By mentally "stacking and aligning" the information, suddenly they cohere into a story, once you look at the included links and find the common denominators across all the drops.

This is a very complex kind of cipher and takes a little effort, even for someone trained to see it.  This is a hook.  The average person looking at these drops sees the pattern, feels proud and elated that he was able to decode the message, gets a shot of dopamine and is ready for more.  The more one invests in successfully decoding the messages, the bigger the dopamine bump.  You're hooked.

This is classic Pavlovian response conditioning used in quite a bit of advertising - trigger, response, reward.  It is used almost constantly in mass media to get predicable responses from target demographic groups.  Think of the SJW phenomenon.

This is where it gets fun!

Once you have learn how to mentally fold and stack the drops in three dimensions and see that they form patterns - even pictures - that impart an even deeper meaning, then more difficult communications are possible.

This is 4-D thinking that links disparate, seemingly unrelated information across time and space, and there is a perfect recent example of this in the "Q Lore".

In early July 2018, known as Q1675, Q posted a close-up photo of the back of an iPhone, with a reflection of a light on it and a bit of some kind of cloth along the edge.  It was rotated so that the image was not immediately recognizable.

At this point, I must introduce the reader to Serial Brain 2.  If this topic interests you, then you will want to read this person's materials and look at the commentary from others in the "community".Serial Brain 2 apparently "gets it" and has become a guru among Q-vians.

Back to the photo - it became known that the image was of an iPhone, when the ghostly logo was spotted beneath the shiny glass surface.

Further analysis determined that the light was a lamp in the US president's office on board Air Force One (see links for details on how this became apparent).  The phone is said to be Trump's infamous Twitter phone.

It was also noticed that the bit of material along the edge was Trump's coat draped over the back of the chair.  The lamp was one seen in photos of the office (it's an airplane, so everything is nailed down and never moves).  Later, a mug holder was spotted in front of the lamp that was "out of place".  This cued (yes) the Q-vians that something was up with the mug holder.

Moving ahead, the mug holder came to be associated with Prince al-Waleed bin Talal of the Saudi royals, who was interviewed by al-Jazeera during his imprisonment after the Las Vegas coup attempt on 1 October 2017.  In the interview, there is a segment that makes a rather big deal of him making a cup of coffee in the hotel suite that was his cell, and it set prominently in front of him during part of the interview and had an image on the mug.

All of this was interpreted to mean that he was being held hostage without cause (mugged), and the image was associated with a number of other concepts.  Eventually, an entire story was woven around the single image in Q's post that had multiple layers of meanings and broadcast "secret" knowledge to those "in the know".

This is what is known as Four Dimensional Thinking.

I could easily fill this page with just this one example, so I encourage the curious reader to follow the links and look at the story unfold in chronological order - and I choose the word "unfold" advisedly.

This is the next level of Q coming to awareness, and I strongly suspect it won't be the last.  It is also at this point that I begin to suspect the use of at least a supercomputer, if not an actual AI to help produce the puzzles.  Furthermore, it is also here that Cicada 3301 comes back into focus.

If you are unfamiliar with Cicada 3301, follow the link, as well as see my previous articles.  I mention this because I predict, based on Cicada 3301, that the next step in Q Lore will be finding messages encoded in the actual pixel arrangements of the images Q posts on 8chan.  If this happens, I will consider it a major proof that this theory is correct, at least in the broad strokes.

I have come to the conclusion that Q is quite real, and that at least some of the information being transmitted is true and accurate.  However, I caution the reader that Big Lies require some amount of truth in them in order to seem plausible and believable.  It is also necessary that the decoders find some hidden facts in order to trigger the elation of discovery/victory and the dopamine bump.

To come back to the original point, how is all this a marketing/PR effort?

Q is selling, among other things, a point of view, and if one buys that point of view, one must ultimately buy the Trump presidency and place one's trust in him individually.  If one buys the Trump presidency, then one must vote for him again in 2020, and support his policies and actions as part of "The Plan".  This also imparts a coating of legitimacy on Trump and makes the Q-vians feel like "insiders" in some major undertaking that offers dopamine bumps as rewards - Pavlovian Response.

If there is a product to sell, and obviously there is, then there is a marketing plan.  And if there is an individual or organization that needs an "image," then there is a PR plan.  These are logical and natural conclusions that must follow if we accept the premise described here and in my previous articles.

We have, 1) the linking of disparate ideas or things to create a new image, 2) a product (candidate) to sell to a market, 3) a plan to achieve the link and image by manipulating the perceptions and beliefs of individuals and/or groups, 4) a metric to measure the effectiveness of the plan(s) - polls and search results, and 5) an operation that achieves these goals that is visible to those who know what to look for.

Based on my definition of a psy-op as a means to manipulate perceptions and beliefs, we are staring directly at an effort to achieve a mass realignment of social and political memes.  It would not surprise me in this case to find that the Walk Away movement is a direct function and result of Q.

Another very surprising result of this conclusion is that there is no need for Russian hackers or collusion.  The Q operation, especially if it is linked to AI, is more than capable of achieving all of the above-stated goals, and as such may have been running in some form or another for quite some time.  It may even have been a major component in swaying the 2016 election.

If this is the case, then the Q Phenomenon is much larger and even more sophisticated than any of us imagine.

I believe the weight of the evidence and the strength of the argument's framework supports these speculations and conclusions.  They can and will be run out further to make specific predictions of what surprises lie in wait with Q.

As we SHOULD know, any theory that can accurately predict future, non-obvious events must be valid according to scientific method, and I am happy to test this theory against the Q phenomenon.

At this point, I still have not made a value judgement on the Q phenomenon, though I state explicitly that I am leery of any attempt to manipulate a mass audience when they are not aware and voluntary participants in said manipulation.  The ends never justify the means, even when the whole is benign.

That would require an open, detailed and unequivocal disclaimer posted by Q on the 8chan user group.  We are standing by...

As Marshall McLuhan would warn us, the medium IS the message.


  1. The hits just keep coming. You are a poor researcher. Have you even read his posts? How many coincidences do you need before it's mathematically impossible? Those who have tried to prove that Q is a LARP have fallen on their collective faces. So, you basically think that we are gullible. Lol. That's funny!

  2. Anonymous23.7.18

    Virginia Slims was not a brand until 1968..Bernays could not have increased their sales


Feel free to leave your own view of The Far Side.